Alec Samuelson

Cotton

Nostalgia is a powerful thing, and by tapping into it, we show how memories will always be made in cotton.

Copywriter: Alec Samuelson

Art Director: Bella Hardt

ACD/Copy: Morgan Mack

ACD/Art: Jacqueline DeBerry

GCD: Cass Anderson

Cotton Naturals

Cotton is known as The Fabric of Our Lives because most of us wear it every day of our lives, even if we don’t realize it. The goal of our Cotton Naturals campaign was to bring awareness to cotton as a legitimate fabric for activewear, a category dominated by synthetics like polyester and spandex. With the help of three famous street-sport athletes, we spread the message that cotton is also The Fabric of Our Active Lives.