Fender x GarageBand

The “You Won’t Part With Yours Either” Fender print campaign of the 60’s is my all-time favorite. In my opinion, the ads are worthy of being framed and hung on a wall. The insight resonates with me both as a Fender guitar owner, and as a user of the GarageBand app. The app lets users play virtual guitar on their phone, with several guitar models to choose from. None, however, are Fenders. They’re all Gibsons, which are great, but don’t have the same sound as Fenders. A collaboration between the two brands is the perfect way to put a modern spin on the old, classic campaign.

Track from video composed on the GarageBand app.

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Current guitar lineup

Current guitar lineup

Downloadable Fender Pack

Downloadable Fender Pack

Copywriter/Concept: Alec Samuelson

Art Director: Audun Young

Strategist: Connor Poulsen