Husqvarna

Inspired by Gary Hill and his battle with CRPS. Gary is the father of Audun Young, the art director and driving force behind this project. He developed CRPS from trauma created by a nerve block during an exploratory procedure on his foot, and has been in constant pain ever since. One of the only times he feels relief is when he’s riding his motorcycle and his brain is sufficiently distracted from sensing the pain. Little is known about CRPS and our goal with this campaign is to both raise awareness, and pay respect to those who struggle with it.

Bronze Telly Award for Online Commercial

Copywriter: Alec Samuelson

Art Director: Audun Young

DP: Asher Huskinson

Editor: Josh Lee

Producer: Jenn Paskett