La Croix

Despite its name, La Croix is not French at all. It’s American. The pride of La Crosse (La Croix), Wisconsin. Maybe we’ve all been bamboozled, or maybe, just maybe, Wisconsin is more French than we thought.

Promotion: To let more people bask in Wisconsin’s beauty, La Croix will give away trips to its homeland. A few lucky winners will find a special edition travel can inside their pack.

Souvenirs: Because no vacation is complete without a few keepsakes to remember it by.